Asia, the world's largest and most populous continent, with over 4 billion people, is set to emerge as one of the fastest growing economies in the world. The Asia-Pacific is expected to receive more than 100 million MICE tourists by 2015, up from 40 million in 2002. Meetings and incentives planners keen to take advantage of Asia's rise would be well advised to consider attending one of the established industry showcases in the region.
The China Incentive, Business Travel and Meetings Exhibition (CIBTM) is Asia's largest business industry trade show, and has been held in Beijing for the past five years. CIBTM, held at the China National Convention Centre (CNCC) is one of five Reed Travel Exhibitions international shows dedicated exclusively to the meetings industry - the others being EIBTM in Barcelona, GIBTM in Abu Dhabi, AIBTM in Baltimore, and AIME in Melbourne.
"With China being the most dynamic and the fastest-growing economy in the world, the country's capital city is clearly the ideal location to support the Meetings, Incentives, Conferences and Exhibitions (MICE) sector in Asia." said Jeffrey Xu, project manager of CIBTM.
The award winning exhibition attracts thousands of buyers and trade visitors from around the world, eager to meet regional and international meetings and incentive suppliers.
CIBTM 2010 featured an expanded Hosted Buyer programme for more than 300 buyers. Speaking ahead of the 2010 event, Xu said: "The participating exhibitors this year will be more diversified and representative of the MICE industry. Far more tourist destinations, convention centres, hotels, professional MICE related tourist agencies, and event organisers will be present at CIBTM this year."
CIBTM also plays an integral role in China Meetings Week - supported by the local private sector, local and regional authorities and international industry associations such as ICCA (International Congress and Convention Association), Site (Society of Incentive & Travel Executives) and MPI (Meeting Professionals International).
Speaking at CIBTM 2010, Shane Jameson, director of sales for Jebel Ali International Hotels Dubai, said: "CIBTM takes place in the most prolifically fast moving market in the world. We are here for the long term - 150 percent. We will not survive as a destination without business from China and CIBTM will help us deliver it."
Sean Mahoney, global vice president of corporate and incentive sales for Silversea Cruises echoed these sentiments. "We are big fans of the Reed Travel Exhibitions portfolio of meetings events and attend them all," he said.
"What appeals to us about CIBTM is that everyone here sees the potential in this market. We are building brand awareness, finding potential partners, and as China is the number-one market in Asia for us, we have a serious strategy for our business here."
The 4th China and Asia Meetings Industry Research Report, launched at the show, demonstrated that the meetings business in China and Asia is growing and that there has been a significant increase in the number of events held, with a wider range of industry sectors holding meetings and events.
Visitors to CIBTM rose 16 percent on 2009. CIBTM 2010 was backed by the China National Tourism Administration (CNTA) and the Beijing Tourism Administration (BTA), with the intention of making CIBTM the premier MICE event in China and the Asia Pacific by 2015. The 2011 event will again be held in Beijing from August 30 to September 1.
Attended by 2,000 delegates from more than 60 countries every year, Bangkok's IT&CMA and CTW Asia-Pacific is a double-bill dedicated to promoting Asia as a MICE destination. With its 19th year being celebrated in 2011, IT&CMA and CTW Asia-Pacific is an established, leading exhibition for the industry and essential for planners. Destinations covered at the event include India, Vietnam, China, Hong Kong, Thailand, Korea, Japan, Taiwan, Sri Lanka, the Philippines, Malaysia, Singapore, Indonesia, Brunei, Australia and New Zealand.
IT&CMA and CTW Asia-Pacific 2011 promises to be an exhibition putting planners in touch with everything from suppliers to services, conferences, seminars, pre-show city tours and post-show incentive trips.
Organised by TTG Asia Media, and with a host committee including Thailand Convention & Exhibition Bureau (TCEB), Tourism Authority of Thailand (TAT), and Thailand Incentive & Convention Association (TICA), the 2011 event will be held on 4 to 6 October 4 at the Bangkok Convention Centre.
Launched in Singapore in 2008, ITB Asia is a three-day travel trade show gaining ground on more established regional events. ITB Asia features the full range of travel products, services and goods, and also functions as a knowledge platform for the industry, along with the concurrently held ITB Asia Convention.
Messe Berlin has organised the highly successful ITB Berlin for more than 40 years. It attracts more than 110,000 trade visitors each year to see over 11,000 exhibitors from 180 countries and regions. Now ITB has brought its expertise and know-how to Asia, recognising the potential for the region.
ITB Asia 2011 will be held at Suntec in Singapore from 19 to 21 October.